The Team



Founded in 2013 Growland is a Melbourne-based company committed to improving lifestyles through the practice of responsible and thoughtful property development. Now in our seventh year of business, Growland is already a well-regarded local developer with $2 billion in project planning and its recent $600 million Victoria Square project set to become a landmark mixed-use precinct. Growland continually raises the benchmark for residential living and masterplanned communities with places of great quality, value and innovation. Each development is an outstanding success story that makes a dynamic contribution to the community and the built environment it occupies. Neue Grand is yet another example of the company's continued and growing commitment to setting the bar higher as Melbourne evolves.

From the beginning, we wanted to create something truly remarkable that would inspire buyers and give them something like they've never experienced before. We have worked with the very best engineers, industry-leading architects, designers and planners to bring this idea to life in what will be one of Australia's most illustrious new building. there will always be demand for new residences that push the envelope, think ahead and offer the unexpected.

Victoria Square Stage 1


Architecture & Interior Design

Rothelowman is a design-led and people-driven architecture, interior design and urban planning practice that is invested in future-oriented places and spaces. The creators of Australia’s best Residential Development for 2018 and its first ever, convertible apartment bring innovation and an exceptional design aesthetic 
to their projects. Their intelligence-driven approach has been recognised for creating high-profile, innovative designs across a range of sectors and project types. The visionary studio is the perfect choice to give developer Growland’s concept clear structure and meaning. At Neue Grand, the Rothelowman team has applied a truly unique design approach that references the heightened progress of St Kilda Road and Melbourne as a world leading lifestyle destination.

We adopt our ideas and the newest technologies to create a better built environment. The differences from most architectural practices is that we take inspiration from science and innovation. We've always led the market and been early adopters of technology and disruption opportunities and Neue Grand has presented an exciting opportunity to re-imagine apartment living in Melbourne.


Bentley Melbourne

Project Partner

Bentley Motors is the world’s most sought after luxury car brand. Headquartered in Crewe, England, the cars are designed, engineered and hand-crafted by our 4,000 dedicated colleagues. The Bentley range includes the Continental, Flying Spur, Bentayga and Mulsanne. In July 2019, Bentley will celebrate its centenary year. The founder’s intention was always ‘To build a 
fast car, a good car, the best in its class.’ And so with that, in a journey that never ends, the new Continental GT is the latest in 
a long line of extraordinary grand tourers, marking the beginning of a new era: one of unrivalled power, exquisite craftsmanship and cutting-edge automotive technology. Bentley Melbourne is family run, having been in the business for over 50 years. Lance Dixon and the team are committed to providing outstanding service and 
an extraordinary experience.

A perfect match cannot be ignored. With luxury and innovation at the forefront of Neue Grand, it is unmistakably perfect for Bentley Melbourne to partner exclusively with this remarkable project. Bentley embodies a unique blend of exquisite and luxurious style, unrivalled craftsmanship and innovative technology, which is the pinnacle to display in the sky garage of any of the Neue Grand residences.

Bentley Continental 2019